“We’re looking at opening a brand new regional facility in Milton Keynes” the advert said in large letters.
Williams and Co. is a household name in the South and they’ve just opened their first branch in Manchester. I’d heard the name from suppliers and they’ve been making waves with the heating and plumbing engineers online – I would have been mad to not apply really.
Turns out luck was on my side and after a few positive meetings, I got given the gig.
Initially, I was a bit worried. It’s a tall order to open a new branch but a whole new regional facility with plans to open more local branches? That could be a challenge.
Then again, I’m the right man for the job. Born and bred in Milton Keynes, Bletchley is my stomping ground. I know the city and I know the industry. With my background in building merchant, I’ve dealt with suppliers and traders alike for well over a decade. There was a good reason I helped win contracts to work with the likes of Red Bull and Network Rail.
It’s time to start constructing a plan;
We need a space we can call home. A big space, with enough racking stuffed to the rafters with the best products at the lowest prices in the industry. We need staff; hard grafters that know their stuff back-to-front. Last but by no means least, we need good customers to keep coming back to us.
That bit is easy though. We don’t faff around with our prices like other trade merchants do. We only sell to trade (It’s a sackable offence here..) and we guarantee you the best prices, and that’s one price – None of this “my mate knows a guy” or haggling at the counter for discount. We’re professionals after all.
Anyway, I’ve got a lot of work to do. I’ll be writing here soon to let you know how I’m getting on and planning the big Milton Keynes launch..
Things just keep getting better and better!
Our launch party seems to have had a good effect, we have new customers coming from all over town wanting our coffee and deals.
One of the best things to have happened is that one of our lovely suppliers donated an HD flatscreen TV to our charity raffle, won by one of our lucky customers! Imagine coming past the branch, getting a free beer, free burrito and leaving with a free TV!
Even though we can’t give everyone a free TV, we can give you the best prices in the industry with along with the best brands.
(Please note the mini-Richard on top of the TV)
We’ve had people from all over visiting; Stockport, Glossop, Wigan, Bolton – Even Liverpool have dropped by to give us a visit. We’re fully stocked so drop on by and get some of our top notch coffee down you.
Well, how good was that?
If you came to our launch event on the 26th, you’ll know exactly what we were talking about. It was absolutely fantastic and the proper launch this branch of Williams & Co. deserved.
We had a huge marquee outside the warehouse packed with our suppliers, all showing off their latest kit. The burrito stand was a huge hit, giving out over 200 burritos between us all. The 2nd favourite bit was the free bar – Local IPA and beer on tap for everyone that came!
The best bit though was the voucher books- they look amazing. With over £3,000 worth of discounts from boilers to piping, they were a huge hit.
Don’t worry though, if you (sadly) missed out on the launch event all you have to do is open an account in the next month or get in touch if you have one and we’ll send you one out too. If you’re one of the lucky ones who have already worked with Williams in the past, we’ll even come over and drop you one off at your door.
So that’s it – We’re well on the road now. The store is open and fully stocked and we’re ready and waiting for you to come and visit our lovely team.
Tom’s Blog 5 – A Good Day to Move Hard
The RFC is filling up nicely. We’re pulling stock from all over the country to get it filled in time for the launch party on the 26th June. The Marketing team down in Fareham have told me that the team are dead excited to come up to meet us all for the day and to join us in celebrating the grand opening of the Manchester branch.
Launch day is looking to be great fun, we’ve nicknamed it ‘Williamsfest’ already as that’s the kind of vibe we’re going to have there. There will be plenty of food to go around and we’ve even got a local bar attending so you can help yourself to a cheeky pint.
You might have even heard from us recently, myself and the team have been blitzing the phones to make sure everyone knows the plan, and that we’re firing up the coffee machines ready to open for trade on the 27th of June.. and of course, to let the secret few know about the party we’re planning on the 26th..
We’ve put together something a bit special too, over £3000+ of discounts for the new customers of Manchester. Keep an eye out for your invite coming through the door. If you haven’t got one but want to come a long, drop an email to firstname.lastname@example.org and we’ll make sure you’re on “the list”.
Anyway, this racking isn’t going to fill itself and we have a tonne more lorries headed this way brimming with stock.
What is a Muffin?
A question that has plagued humanity for centuries, and the current big discussion making it around the Williams Manchester facility. When I was down south, we would have chocolate chip or blueberries on a muffin. It’s a kind of cake, right?
Wrong. Up north I’ve been informed that muffins are the what you put sausage or bacon in. A roll or bap, I can understand. A cob even, if you’re from the midlands. The non-acceptance and confusion of this food vocabulary has painted me out as a target to the lads in the branch here. I think it’s still a cake.
In other news, we’ve just had our new computer system installed and the team have been learning it back-to-front tirelessly to ensure we’re able to hit the ground running and offer the fastest and most efficient service in the area from our grand launch on the 26th of June. You might have even heard from us recently too as we’ve been busy calling everyone to let them know about our huge launch event and to try and entice you all down with some exclusive offers. Pop in for a beer and some food on the house and come see our new home and meet the team! We’ll even have our friends from central support in Fareham coming up for a visit.
It’s all really starting to take shape now. Everyone is working so hard to transform our empty unit into a must-see warehouse with new racking being assembled and fresh stock arriving all the time. Even as I write this, the legendary Williams coffee machine is being installed so we can work even faster. I can’t stress this enough; if you’re passing by, stop in and grab one. It’s honestly the best free coffee you’ll get your hands on. You can even pick a side on the muffin debate whilst I show you what we have and what’s to come.
It’s still definitely a cake though.